Linkedin: An Excellent Tool For Generating Leads

As B2B sales cycle is getting elongated, Linkedin has proved to be the most effective social network forgenerating leads. A major reason why Linkedin has proved to be a better lead generator is because the demographic portfolio of the members is much different than any other site. People join Linkedin for work purpose, connect with people for work purpose and join groups for work purpose, proving to be great platform for meeting your target audience.

So lets us 6 quick steps for generating more leads using Linkedin:

1. Create your company page: The foremost step is to create your company Linkedin page. Also add your co-workers who would work on different aspects of your Linkedin page.
2. Sound different on the company page: You should sound different from your website page. Adding your products and services gives you something to leadyour prospects to. You can also add video or promotion, blog feeds, any news that features about company.
3. Status Update: Be active and post news having 3 R’s – recent, relevant and resourceful. Share B2B articles, any informative video about your company or some useful statistics. This effort would position your brand as trusted and place you on top of your customers mind.
4. Join Group Discussion: Participate in discussions, Comment on other’s update and skilfully direct your discussion towards highlighting your products and services.
5. Networking: Yes, connect with more and more people not only relative to your industry but add people from your previous acquaintances. It won’t hurt to follow pages of your competitors and customers in Linkedin, instead may strike you with some great ideas.
6. Add Apps: Add applications to your profile page to make it more engaging. Apps range from your Amazon reading list, to your WordPress blog feed, to your Slide share presentations.

It is possible to generate leads and to find customers on LinkedIn. Things just have to be done a little bit differently to get these leads, and the site is better suited for B2B companies. Remember in Linkedin, it’s easy to start browsing and get lost.  So, stay focused.  Take actions before your competitors do to help share your brand and generate business.