Stepping Up To SEO and Deep Linking Techniques

Internet has revolutionized the world of Marketing. To virtually market your business by building a web site, has now become the mantra of all successful business. SEO or Search Engine Optimization is a tool used to increases web traffic of your web site. In this blog, I would give an introduction to SEO and Deep Linking as a SEO technique.

SEO Insights:

We would first begin by answering “What is SEO”? Let’s say you gave some keywords in a search engine and pressed “enter”, you would get a list of results that bears the search term. As a user you tend to click on the websites that are at the top of the list, considering them to be more relevant than others.

SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.

Now let’s move on to answer “How SEO works?” In simple term: Great content + Quality Links = Search Engine Success. Great content can be developed using keywords or phrases that are used by people to search your services. Every search engine has databases of these “common search terms”, using them in most parts of your web pages would ensure higher web traffic. In addition to this, include important sites that link to you. If search engine like Google reckons that a site is linked to you, it likes you and you are important.

So finally, why SEO is so important for you? SEO helps the content of your web pages more relevant, more attractive and most easily read by different search engines using their crawling and indexing software. Search engines use programs like spiders, crawlers or robots which follow the link from page to page and download a copy of each one. These pages are then analysed and indexed (with good SEO content) and maintained in their databases. Let’s say your customers are not able to find out your contact details or number on the internet even if you have built a beautiful website and used web addresses on all your marketing campaign. It’s because of your weak application of SEO.

SEO and Deep Linking:

Today any information is just a click away. But how fast and accurately we reach that depends a lot on the mechanism of our search engines. Deep Links is a link that directly takes you to the specific page, instead of the main home page of that website. The process of creating such deep links is called “Deep Linking”. This process ensures proper utilization of website leaving no page unnoticed. But you have to always ensure that all pages of your website contain new, relevant and informative content.

Some of SEO Deep Linking techniques are mentioned below:

• URL submission to web directories
• Social Book Marking
• Blogging and Article writing
• Forums, Discussions and comments
• Video Submission

Deep Linking definitely eases the process of search, but some professionals perceive it as a problem. Well, there are certain arguments on both sides, it eventually depends on a website to get deep linked or not.